Week 2 Lecture Activity

The ad that my group and I critiqued was the following McDonald's ad in Switzerland.

The ambient ad cleverly turned yellow pedestrian crossing lines into french fries in the iconic McDonald packaging. 

It is a smart use of McDonald’s infamous fries as a recognisable image imitating a crossing, in a place where its audience are forced to see and interact with it. The large recognisable McDonald’s branding is unmissable. The advertisement is also placed in such a unique way  and at such an unexpected location, make the ad capable of grabbing attention and eliciting positive emotions from the audience.

The advertisement is highly successful, also considering that it still appears in Google search for guerrilla marketing. It is fun, exciting and most importantly, capable of increasing brand awareness and encouraging audiences to consume their product. A potential flaw would be that the advertisement can only be fully appreciated from a high angle. Those actually interacting with the ad by crossing the road only view a distorted image.